Negril is a small but widely dispersed beach resort town located on the western tip of Jamaica, known for its laid-back atmosphere and stunning natural beauty. It is famous for its miles of white sandy beaches, notably the Seven Mile Beach, which is often listed among the most beautiful beaches in the world. The town itself is a mix of resorts, hotels, bars, and restaurants, catering to tourists looking for both relaxation and adventure. Negril's coastline is characterized by its clear turquoise waters and is a popular spot for water sports such as snorkeling, scuba diving, and parasailing. Away from the beach, visitors can explore the local flora and fauna in the nearby Royal Palm Reserve. The West End of Negril is known for its dramatic cliffs and is home to the famous Rick's Café, where visitors can watch cliff divers or enjoy the sunset. Despite its growth as a tourist destination, Negril retains a laid-back vibe, with reggae music often heard in the background, adding to the authentic Jamaican experience. The town's nightlife is vibrant, with beach parties and live music events being a regular occurrence. Negril is also a gateway to other attractions in western Jamaica, including the Mayfield Falls and the Negril Lighthouse. While it has developed significantly over the years, Negril still offers a more relaxed alternative to the more commercialized tourist centers on the island.